Marketing Department

Our marketing team plays a vital role in supporting our distributed brands, as well as promoting our in‑house manufactured products and training services. We create engaging, impactful campaigns that align with global brand strategies while bringing a uniquely UK‑focused perspective to our market. We are now looking for a motivated and enthusiastic individual to join this team. 

The Role

In this role, you’ll contribute to marketing activity across the breadth of the Lyon business, with a particular focus on supporting the growth of our Outdoor division. Reporting to the Marketing Manager, you’ll be based at our office in Tebay, Cumbria, with some offsite work and travel. Hybrid working is available.

Responsibilities of the role will include:

• Create, schedule, and manage email marketing campaigns across B2C and B2B channels

• Link email campaigns to relevant website landing pages, products, and promotional content

• Coordinate and upload website banners, homepage graphics, promotional imagery, and seasonal campaign assets

• Merchandise products and collections across websites to improve customer experience and conversion

• Work closely with marketing and sales team to ensure brand consistency across all digital channels

• Assist with campaign planning for promotions, launches, seasonal activity, and customer retention initiatives

• Monitor campaign performance including email engagement, website traffic, and conversion metrics

• Support SEO best practices including metadata, page content, and on-site optimisation

• Ensure websites remain visually appealing, accurate, and up to date

• Assist with customer segmentation and targeted marketing campaigns for both B2C and B2B audiences

• Support the team with web development as needed

What we expect from you:

• Previous experience in digital marketing, ecommerce, or website merchandising

• Experience using email marketing platforms such as Klaviyo, Mailchimp, or similar

• Familiarity with ecommerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce

• Good eye for visual presentation, layout, and branding

• Basic image editing skills using Canva, Adobe Creative Suite, or similar tools

• Strong organisational skills with the ability to manage multiple websites and campaigns simultaneously

• Analytical mindset with experience reviewing marketing and ecommerce performance data

• Excellent written communication and attention to detail

• Experience or interest in web development is desirable, although training can be provided

• Previous knowledge or experience in outdoor and rescue equipment retail would be beneficial

Hours of work:

This is a full-time position which equates to a 37.5-hour week (Monday to Thursday 08:00 to 17:00 and Friday 08:30 to 14:00). Alternative hours would be considered.

The benefits include (some available after probation)

• 30 days holiday entitlement per annum including public holidays with loyalty increments (up to 5 extra days holiday)

• Inclusion into our qualifying pension scheme

• 2pm Friday finish for all staff

• Company healthcare scheme

• Staff social fund

• Friday off the week of your birthday in addition to holiday entitlement

• Digital Wellbeing platform

• Generous trade and staff discount

• Cycle to Work scheme

• Free parking onsite including electric charging facilities

• Opportunity to purchase up to one week’s additional annual leave

• Paid volunteering time out

• 24/7 employee assistance and counselling services (including an Employee Assistance Programme as part of the Healthcare scheme)

To apply please use the form below

If you think this opportunity is right for you, please apply either using the form on the page below, or by sending an application form (download link below) to hr@lyon.co.uk. If you have any questions or queries, please contact HR at the above email address. We look forward to hearing from you.